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“Sit back. Roo-lax. Natural outback wellness made with heart.”
🌾 About Roo-Lax™
Where art, the outback, and wellbeing come together.
Roo-Lax™ was born in the quiet heartbeat of York, Western Australia — a place where red dirt, wide skies, and local stories shape the people who live here. What started as a simple art gallery quickly grew into something bigger: a space that blends creativity, calm, and a bit of cheeky outback personality.
It all began with Sarge, a local
Roo-Lax™ was born in the quiet heartbeat of York, Western Australia — a place where red dirt, wide skies, and local stories shape the people who live here. What started as a simple art gallery quickly grew into something bigger: a space that blends creativity, calm, and a bit of cheeky outback personality.
It all began with Sarge, a local outback artist known for painting life exactly as he sees it — raw, honest, and full of character. His relaxed kangaroo, stretched out without a care in the world, became more than just a painting. It became a symbol for slowing down, breathing deeper, and taking a moment to “sit back, roo-lax.”
People walked into the gallery for the art…
But they stayed for how the art made them feel.
🦘 The Inspiration Behind the Roo-Lax Kangaroo
The iconic Roo-Lax kangaroo wasn’t planned — he showed up on the canvas one day, sprawled out like he’d had a long week and needed a break. His attitude was simple:
Life’s too short not to relax.
That easy going, laid-back roo became the heart of our brand.
He’s fun.
He’s relatable.
And honestly, he’s a vibe.
From there, the tagline wrote i
The iconic Roo-Lax kangaroo wasn’t planned — he showed up on the canvas one day, sprawled out like he’d had a long week and needed a break. His attitude was simple:
Life’s too short not to relax.
That easy going, laid-back roo became the heart of our brand.
He’s fun.
He’s relatable.
And honestly, he’s a vibe.
From there, the tagline wrote itself:
“Sit back, roo-lax.”
It’s not just a slogan — it’s a reminder.
To breathe.
To slow down.
To enjoy the moment you’re in.
🎨 From Art Gallery → Wellness + Art Brand
🎨 From Art Gallery → Wellness + Art Brand
As more people visited the gallery, something became clear:
Folks weren’t just buying artwork…
They were craving a feeling — calm, comfort, and a touch of outback humour.
So Roo-Lax™ evolved.
Maria began creating handcrafted wellness products inspired by the same philosophy:
- Candles that smell like the bush after rain
- Diffusers that bring
As more people visited the gallery, something became clear:
Folks weren’t just buying artwork…
They were craving a feeling — calm, comfort, and a touch of outback humour.
So Roo-Lax™ evolved.
Maria began creating handcrafted wellness products inspired by the same philosophy:
- Candles that smell like the bush after rain
- Diffusers that bring peace into a room
- Natural soaps and deodorants
- Relaxing scents and clean, simple self-care products
- Apparel featuring the signature laid-back roo
Every product is designed to give people that Roo-Lax moment — the same quiet, grounding feeling you get in the outback at sunset.
Today, Roo-Lax™ is a blend of Sarge’s art and Maria’s wellness vision.
A brand built on creativity, care, and community.
🌿 What “Sit Back, Roo-Lax” Really Means
🎨 From Art Gallery → Wellness + Art Brand
It’s more than a catchphrase.
It’s the reminder we all need sometimes:
✨ Slow down.
✨ Breathe.
✨ Find joy in simple things.
✨ Take a moment for yourself — even on busy days.
Roo-Lax exists to bring that feeling into your home, your routine, and your everyday life.
Whether it’s through a scent, a shirt, a painting, or a warm conversation in t
It’s more than a catchphrase.
It’s the reminder we all need sometimes:
✨ Slow down.
✨ Breathe.
✨ Find joy in simple things.
✨ Take a moment for yourself — even on busy days.
Roo-Lax exists to bring that feeling into your home, your routine, and your everyday life.
Whether it’s through a scent, a shirt, a painting, or a warm conversation in the gallery — we want every person who walks through our doors (or shops online) to feel welcomed, grounded, and a little lighter than when they arrived.